Category Archives: TV

Dalin Chick

Brand mascot design for Dalin, who make kids bed & bath products.  The brief was to explore new looks for the chick character, as well as evolving the existing design to be more appealing.


Below are the three final designs put forward, and the work that went into them.

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And the final 3 designs put forward:

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The client liked option ‘A’, and this was developed into a 3D animated mascot that is on their product line and commercials.

CLICK HERE FOR MORE

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Comedy sketches

A series of illustrations of some famous UK comedy sketches and sketch shows. Trying a consistent style across these, experimenting with a different line & colour approach than i usually do.

Prints available here: SHOP

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A Two Ronnes sketch
A Pete & Dud Sketch
A Pete & Dud Sketch
A Fast Show Sketch
A Fast Show Sketch
A Reeves & Mortimer Sketch
A Reeves & Mortimer Sketch
A Monty Python Sketch
A Monty Python Sketch
A Morecombe & Wise Sketch
A Morecombe & Wise Sketch
A Big Train Sketch
A Big Train Sketch
Another Reeves & Mortimer Sketch
Another Reeves & Mortimer Sketch
Another Fast Show Sketch
Another Fast Show Sketch

Beats Pill Commercial

Early last year i was involved in the new campaign by beats by dre for their portable speaker, the ‘pill’. The campaign was to involve these speaker pills turning into animated loud-mouth characters, voiced by celebrities such as Chris Rock and Eminem.
I was involved in the design of these characters, as well as storyboarding the first TV commercial that kicked off the campaign, starring Nicki Minaj.

Storyboards for the TVC. Thumbnailed on the plane to LA with the Director, and finished off in my hotel room. Very glamorous. The action changed at the last minute, and the boards were re-drawn the evening before the shoot. These are the boards before the final changes. Also, the character design had not been finalised, hence the weird no-eyed pill…

 

The characters went on to star in a series of commercials, music videos, and real-time animated online content, courtesy of Framestore.

Read more here:
www.framestore.com/work/beats-dre-pill

www.framestore.com/work/beats-dre-introducing-pills

 

Beats Pill Character

Character design work for the Beats by Dre ‘Pill’ speaker. The initial brief was to create a character for Nicki Minaj’ signature Pink Pill speaker. But there was to be a whole family of pill characters based on the different colour pills available. These pills were to be voiced by the likes of Eminem and Chris Rock. I went through quite a few iterations, but the beats guys kinda new what they wanted from the start, with the speaker being the mouth of these small, but loud characters. Great to be involved in the project from the start.

Initial sketches/body shapes:

Some early tests in 3D:

Designs based on Chris Rock, Eminem & Will.I.Am:

Designs based on Nicki Minaj’s character ‘Rosa':

At this point, it was decidd the pills wouldnt have any celebrity pyshical traits, and be original characters in their own right.
Locking down body proportions/eye position:

The final design:

Render Tests:

Mockup images to indicate character attitude/behavior:

The first outing was for the pink pill in the Nicki Minaj TV commercial, which you can see below.
They’ve gone on to star in multiple other TV commercials and real time animated spots, created by Framestore NY & LA. They’ve more recently been seen dancing with Pharrell in this advert:

Also available to buy as little stand up dock for the pill itself:

And here’s mine: