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TOONED 50
2013 TV/WEB SERIES

ART DIRECTION
CHARACTER DESIGN
• CONCEPT
 DESIGN
• DIRECTION – EP 03
• STORYBOARDS – EP 03

McLaren and Framestore marked the F1 giant’s 50th anniversary in 2013 with the return of the award-winning Tooned. The eight-part celebratory special retells the history of McLaren’s cars and the champions who drove them, along with tales of wild excess, intense competition, young prodigious talent and glorious victory. Drawing on the brand’s rich heritage, the series will give McLaren’s historic drivers, including Emerson Fittipaldi, James Hunt, Alain Prost, Ayrton Senna and Mika Häkkinen, the Tooned treatment..

You can view all the episodes here:
TOONED 50 EPISODE PAGE

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 SAMPLE WORK:

THE ART OF TOONED CHARACTER DESIGN CARS
EPISODE 03 – PROJECT BOARDS EP 03 RACE BOARD EP 08
CONCEPT THE DRUM BRANDING

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• Client: Mobil 1
• Director: Chris Waitt/Henry Trotter
• Production: Framestore