bn_tooned

TOONED SERIES ONE
2012 WEB SERIES

• ART DIRECTION
• STORYBOARD
• DESIGN/CHARACTER DESIGN

Tooned is an animated series created by Framestore in partnership with McLaren, starring Jenson Button and Lewis Hamilton as themselves, alongside comedian Alexander Armstrong as Professor M.
The first series of Tooned launched on Sky Sports’ F1 channel on 8 July 2012, broadcasting before the British Grand Prix in advertising space during Sky’s pre-race show. Twelve three-minute episodes were shown, one before each grand prix for the rest of the season.

 SAMPLE WORK:

CHARACTERS CONCEPT BOARDS

tooned_grab_01

tooned_grab_02

tooned_grab_03

tooned_grab_04

tooned_grab_05

• Client: Mclaren
• Director: Chris Waitt/Henry Trotter
• Animation: Framestore
• Production: Framestore